Catalog architecture
Medical and fashion collections are structured for clear discovery, comparison, and selection.
ZoomIn Optics / Prescription commerce
Prescription logic meets commerce clarity.
A custom eyewear commerce platform coordinating prescription lens configuration, medical and fashion catalogs, customer accounts, and order processing.
PLATFORMCustom commerce
CATALOGMedical + fashion
LOGICPrescription rules
FLOWAccount to order
CUSTOMER EXPERIENCE
EYEWEAR CATALOG BROWSABLE PRESCRIPTION CAPTURE GUIDED CUSTOMER ACCOUNT CONNECTED
COMMERCE ORCHESTRATION
LENS RULES · ORDER STATE
BUSINESS OPERATIONS
CATALOG ADMIN STRUCTURED ORDER PROCESSING COORDINATED CUSTOMER SERVICE INFORMEDThe mandate
Make a complex purchase feel clear.
Prescription eyewear combines clinical detail, product selection, visual preference, and fulfillment logic. A generic product page cannot carry that journey without creating hesitation or errors.
The platform organizes those decisions into a coherent commerce flow, connecting the customer experience to the operational information required to prepare the right order.
What was engineered
A focused system for the complete journey.
Lens configuration
Prescription and lens choices are presented as a guided sequence with explicit dependencies.
Customer accounts
Profiles, prescription context, and order activity remain connected across the buying journey.
Order operations
Selected products and configuration details move into an actionable order record.
The execution model
From frame discovery to an order the business can fulfill.
- 01DiscoverCustomers explore eyewear through a catalog designed around real selection criteria.
- 02ConfigureThe journey collects the lens and prescription choices required for the product.
- 03ValidateRules and required information are checked before the order moves forward.
- 04FulfillThe completed configuration reaches the team as a clear, operable order.
Complexity without confusion
The interface reveals detail when it becomes relevant instead of presenting every choice at once.
Rules close to the journey
Prescription logic supports the customer while preserving the information operations need.
One connected order
Product, lens, account, and fulfillment context stay attached to the same transaction.
Have a business journey worth improving?